Fintech as alternative financial innovation is changing the face of the financial world. GreenSky is one company that is defying the operational status quo in the financial world. With only 12 years in existence, the company has improved operational capacity, efficiency, and workforce. The GreenSky Company is now home to more than one thousand employees. The company’s top management, David Zalik (CEO), the vice chairperson -Gerry Benjamin and Tim Kaliban is one of the most experienced fintech managements.
How GreenSky is different from other companies
The company has revolutionized the financial technology market. First, the company works with other financial institutions like the banks. This mode of operation is against the traditions where companies like GreenSky try to be alternatives. This mode of operation has given the company more resources as most of the funding is from the bigger banks. Second, David Zalik (who is the company CEO) holds a different view on IPO. This view is very different from the conventional view in the Silicon Valley. According to him, investors help the company in diversifying and efficiency.
Who qualifies for GreenSky ?
Since the company has a different business model, the credit qualification is unique. The company primary covers for home improvement and medical loans. Mainstream lending institutions rarely cover customers from this niche. Specifically for home loans, the reason for approval must be either remodeling, home automation, doors, and windows repairing or pools and spas. Alternatively, GreenSky is one of the most flexible funding sources for medical funds and veterinary services. Some of the services are cosmetic and dental procedures. These services are rarely on insurances lists.
The Future of GreenSky
For the last 12 years, the company has brought efficiency and it is a customer-centered company. The company’s management has been able to transform the highly risky business. Risks are one thing that was pushing potential clients from engaging Fintech companies. The business model of distributing risks has made a niche for the company. Since the company has created its niche in the financial world, the future can only be bright.