PodcastOne clients have all the reason to smile their way to the bank if the recent results released by Norman Pattiz are anything to go by. According to a study carried out by Edison Research on PodcastOne, there is was a direct increase in people’s perception, product awareness and the inclination to buy a certain brand product when PodcastOne was used as its media of advertisement.
When carrying out the research termed as ‘brand lift for podcast advertisement’ five popular national brands both in the service and product industries were used. The study carried was carried out during the last six months of 2016 and applied the same amount of standards on their pre and post campaign strategies. In order to test the effectiveness of the PodcastOne advertisements, then researcher used renowned brands to launch new messages and less-popular brands to test and increase their commodity’s awareness.
From the research, Norman noted that;
The number of PodcastOne listeners who were able to retain and mention at least one brand name increased from 7% pre-campaign to over 60% post-campaign.
An automobile aftermarket brand awareness had risen to 60% after a specific campaign message was repeated during the post-campaign.
Respondents opinions after the post-Podcast campaign greatly improved across the different product market with a rise of 18% in automobile market and 22% in the lawn care product.
According to Norman and the research findings, it is proof enough that PodcastOne advertising strategy has a desirable impact on a brand compared to the traditional advertising strategies. In addition to this, it also proves that you can actually use PodcastOne advertisement to measure whether or not your brand is performing in the market.
About Norman Pattiz
Norman Pattiz does not need any introduction when it comes to the broadcast industry. Norman is a reputable leader and an entrepreneur. In his capacity as an entrepreneur, Norman has been able to start Westwood One and PodcastOne, two giant companies that rose to take over their respective industries.
The man has both skills and expertise to withstand the changing waves of the industry. Thanks to his spot on leadership skills, Mr. Norman has served at different leadership positions both at organizational levels and at the country level. Learn more about Norman Pattiz: https://www.entrepreneur.com/video/293555
Of particular interest is the 2000 appointment by President Clinton and the 2002 reappointment by President Bush to serve at the Broadcasting Board of Governors of the United States of America (BBG).