Bruce Levenson Turns From NBA To Non-Profit Center

Bruce Levenson is changing gears as he exits the NBA world and now dedicates his time to young students at his Do Good Institute. According to, he sold the Atlanta Hawks in 2015 and is still in the midst of a lawsuit that he filed against AIG Insurance this last year. Levenson and his attorneys hope to be compensated by AIG for a contract buyout and dispute with former General Manager Danny Ferry. But at Do Good Institute he is working with students to build non-profit organizations and use creative ideas to organize them. Levenson has been involved in non-profits himself, but he also has seen others fail not because their cause was bad, but because they didn’t have a board of leaders that had business skills.

Levenson’s own business endeavors began after he graduated from Washington University and started writing for the Washington Star, a newspaper no longer in operation. Levenson moved on to law school at American University but in the meantime decided to run his own paper, and in 1977 he and Ed Peskowitz laid the groundwork for Unified Communications Group (UCG). UCG is the founding company of TechTarget and GasBuddy, and Levenson also joined the Board of Directors at BIA Digital Partners, a private equity investment firm. Levenson and Peskowitz bought the Atlanta Hawks in 2004 and owned the team and their arena for 12 years.

Levenson’s philanthropy aside from founding Do Good Institute in 2011 also consists of running Hoop Dreams, the “I Have a Dream” Foundation and Community Foundation of DC. He’s also on the Board of Trustees and advisors at the Holocaust Memorial Museum where he’s sponsored a tour guide program for young people, and also has had his mother-in-law tell her survival story to visitors. Levenson is also involved with Jewish interest groups including SEED Foundation, Seeds of Peace and BBYO.