Whitney Wolfe Met Her Audience Wherever They Were

Whitney Wolfe is a strong app developer that is young and ambitious. She is defying the odds when it comes to millennials in the business world. She is still under the age of 30 and she is already married. She is a woman that has a multi-million dollar company. There have been some estimates about how this could even become a multibillion-dollar app. It is easy to see how Bumble has managed to climb to the top so quickly when one looks at the preparation that the founder of this company has done to promote it.

When Whitney Wolfe started as the co-founder of Tinder she was much younger, and she was still getting her feet wet when it came to advertising. She connected with other millennials on a college campus to spread the word about Tinder. She did exceptionally well when one considers that Tinder is one of the most popular apps in the world right now for singles, but this time around she would have even more experience.

Whitney Wolfe knew that she had a challenge ahead of with Bumble, but she knew that her marketing skills would give her the chance to promote her own company with even more intensity. In order to do this she made a decision to get people to look at Bumble from different perspectives. She did not focus on dating alone. This is the thing that allowed her to improve the amount the amount of users that were joining her Bumble network.

For single people that were looking for a dating experience she made her decision to take a look at magazines and platforms where she could speak about dating. For people that were interested in social networking and developing businesses she expanded to Bumble Bizz and reached out to magazines that explored this platform.
For those that were simply looking for new friends she roamed around social media platforms that discussed friendships through social media sites like Facebook.

Wolfe has become successful with Bumble because she had a cross-functional app that allowed her to market to users with different needs. This would be the next best thing for the social media environment. She created what is now known as a multi-functional social media app. She did not waste a lot of time trying to be like everyone else. Whitney Wolfe clearly distinguished herself as a leader among other app development followers.

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