Texas native and beauty entrepreneur Sunday Riley gets personal in an interview with The Cut, sharing details about her skin-care routine, her name origin, best-selling products, and the newest addition to her skin-care line: “The Influencer,” a new foundation that’s designed to conceal imperfections.
Sunday Riley launched her beauty brand in 2009, naming it after herself. It’s a name her father gave her as he thought it would be a good fit for business, just in case she ever wanted to start a company of her own, and she did. When Sunday Riley came to terms with the fact that she wanted to live over the age of 100 and still look youthful, she realized what the beauty industry was missing: “green technology.”
To have a youthful appearance, she said active ingredients are needed in our products and most of which contain harsh ingredients, such as mineral oils and sulfates. But with Sunday Riley’s botanical-based skincare company, she promises to keep her ingredients simple, using “gentle and highly effective alternatives.”
The company takes pride in all of their products as they are free of artificial fragrances, only using “flower and plant extracts and oils.” Sunday Riley strives to incorporate ingredients that are pure and “non-irritating, fast-acting formulas” to ensure their products suits the consumer’s needs, including her own.
When asked about her skin-care routine, she admitted to washing her face twice a day, using her own products: Good Genes, C.E.O. Vitamin C Serum, Tidal, Luna, and Juno. Most of the products Sunday Riley use on herself are her best-selling products in which consumers have claimed to provide instant results.
After years of creating skin-care products, Sunday Riley opted to delve back into the makeup genre and launch a foundation, several years after discontinuing her previous makeup line. She stated that the launch was “too ambitious” and it was too soon to bring that kind of “financial burden” on board, but now she’s back with “The Influencer.” Another top-of-the-line product she created through trial and error to fit the needs of consumers.