Jose Hawilla was born and raised in Sao Jose do Rio Preto. He spent several years as a journalist before buying a sports company, Traffic Sports, with three business partners. His leadership has led has led to Traffic Sports being the top sports marketing company in Latin America. He has commented that when he decided to get involved in sports there were many naysayers who claimed you couldn’t make money in that national sport of football but he has proven them wrong.
For a decade Jose Hawilla was a reported on both television and the radio. He provided commentary, presented the news, and was also engaged as a producer of content. He worked for three different companies during this period; Tv Bandeirantes, Rede Record, and Rede Globo, Radio. Some of the sporting events he most enjoyed covering were the World Cup, an Olympics, and Formula 1 racing. For more details visit educacaofisica
When his journalism career came to an end in 1979 he decided to become an entrepreneur. After he bought Traffic Sports he started to aggressively advertise the company such as on bus stops as well as stadium publicity boards in sporting facilities across Brazil. Among the big accomplishments of this company was handling the negotiations between Nike and the Brazilian national football team which resulted in a sponsorship contract being signed between the two parties.
Since the time Jose Hawilla and his business partners took over Traffic Sports, they have had a string of accomplishments. A big one occurred in 2000 when his company was chosen to be given the rights to the FIFA Club World Championship 2000. This was followed by promoting also the 2002 and 2006 World Cups as well. Check out exame.abril.com to see more.
In addition to Traffic Sports, Jose Hawilla is also the owner of Redo Globo affiliates. This is a portfolio of Brazilian newspapers including influential ones in Rede Bom Dia and Sao Paulo such as Bom Dia Bauru, Good Morning Catanduva, Bom Dia Jundiai, and Good Morning Fernadopolis among others. In 2009 he also acquired Diario Popular, which began publishing in 1884, and renamed it as the Diario de Sao Paulo.