Kate Hudson’s Fabletics Has Amazon Seriously Concerned

In recent years, Amazon hasn’t had to be worried about any of the several thousand clothing retailers fighting to beat them in the fashion e-commerce market. Year after year, Amazon keeps churning out sales of 20 percent and distancing themselves from the rest of the pack. Then all of a sudden, Kate Hudson’s Fabletics busts onto the scene and in three years has already sold over $250 million in women workout apparel and active-wear. If Amazon was not worried before, the fact that gap to the nearest competitor is closing should get their attention now.

 

To be able to get a better understanding why this athleisure brand has become so popular, Hudson says all you need to do is look at her membership perks and reverse showrooming sales technique. These two processes have driven the company out of the crowded field and into the position of taking charge of this market. Take a drive to the mall and step inside the local Fabletics store. Here you see women of all ages inside the store trying on different pieces of workout clothing, browsing racks for all the new releases in active-wear, and taking part in the lifestyle quiz.

 

To dominate like Amazon in the fashion e-commerce market, it is all about sales online. This is where Kate Hudson’s Fabletics has found a way to connect with their customers and pull away from the closest competitors. Imagine when a woman is inside the store and trying on some tank tops. Each item is ten uploaded to that member’s online account, allowing them to leave the store without buying but continue online at their convenience. No long concerned about how the clothing will fit, these customers will tend to go on shopping the larger online inventory on impulse, loading up more items than they even thought about buying.

 

The membership perks for Kate Hudson’s Fabletics customers just keep coming. In addition to the transfer of items to the online account, members enjoy free shipping, discounted workout apparel pricing, and even an assigned personal shopping assistant. These perks are making it easy for new shoppers at Kate Hudson’s Fabletics to becoming loyal long-term loyal shoppers who return month after month to see what their personal shopper has chosen for them. If Amazon has been riding high without any worries, they may need to start worrying about Kate Hudson’s Fabletics in the very near future.

A Brief Look At Logan Stout’s Success Story

About Logan Stout

Logan Stout is an accomplished author, entrepreneur, philanthropist, leadership trainer, and keynote speaker. Having built a portfolio of successful businesses, Logan’s credibility, leadership track, team building, and success principles not only help him propel his ventures but also make him one of the world’s most influential keynote speakers.

Logan Stout’s recent venture, IDLife, LLC specializes in improving healthcare and wellness. Since its inception in 2014, IDLife has continued to strengthen its relationship with partners such as Darwin Deason and Toy Aikam. IDLife collaborates with nationally recognized authors and fitness ambassadors to help people understand the importance of fitness. In 2016, IDLife secured a top 100 position on the world’s Solid Top MLM Companies. Logan devotes to helping aspiring entrepreneurs hone their leadership skills. He has authored several inspiration articles to empower and inspire readers to strive to reach their potentials. Logan Stout has worked with some of the world’s most popular leadership experts such as John C. Maxwell to bring leadership training to every nation in the world. Logan’s leadership skills demonstrate the value he adds to your life. Therefore, follow his footsteps, and you will go places.

Logan Stout is the Founder and CEO of the Dallas Patriots, one of the world’s largest baseball organization that focuses on mentoring youths. The Dallas Patriots baseball team has created an opportunity for kids aged 6 to 8 years to play college baseball. In fact, most of its graduates are MLB draft picks each year. Logan Stout often appears on radio, live events, and television. Again, his story has been documented in several publications such as The New York Times, The Dallas Morning News, and Philadelphia Life Magazine.

Logan Stout lives in Frisco, Texas, with his wife, Haley, and his two sons. The couple serves as the patrons of the American Heart Association, Youth Athletics Foundation, and Boys and Girls Club of Collin County. Logan Stout believes you can achieve everything with determination and desire to reach your potential. He often appears in public events to help entrepreneurs understand how they can reach their potential.

For more information about Logan Stout, just click here.