Roberto Santiago, the Flamboyant Brazilian Entrepreneur Who Has an Iconic Mall Named After Him

In a nation where the grand, larger than life and colorful is celebrated, you don’t get grander and more larger than life and colorful than the renowned Brazilian entrepreneur Robert Santiago, owner of the Roberto Santiago Manaira Shopping Mall, the largest one of its kind in Joao Pessoa. Known for his expertise in malls, Santiago is a multi-faceted character with many talents. An alumnus of the Pio X-Marist College and the University Canter of Joao Pessoa, from where he received an MBA he cut his teeth in a cartonnage company from where he went on to build his the now formidable business empire.

His business interests aside, Santiago is an ace sportsman who has won many accolades and trophies in kart and motocross championships. Of course, he is best known for the iconic Maniara Shopping Mall and with good reason. The place is chock o block with ultra modern facilities and amenities. These include a state of the art cinema, rooftop concert hall able to seat 4000 people and accommodate 10000 people standing, 3 D rooms, gaming area with a bowling alley, food court, several stores, a gym, financial institutions and even a college. Read more on pbagora.com.

Anyone who comes to this mall is sure to be mesmerized by the sheer scale, grandeur and indeed the range of facilities and amenities offered in the mall. Whether one comes for the sake of leisure, fun, entertainment, shopping or eating out, this is the place to be in Joao Pessoa. Santiago has pulled all the stops in making this incredibly fascinating mall the people magnet that it is.

The mall got inaugurated in 1989 in the capital of Paraiba, which is also the birthplace of Santiago and has seen five expansions since then to become the leading destination not just for leisure and entertainment, but also for investment. The multiplier effect brought about by the Manaira Shopping Mall is best reflected in the boom in the residential sector that comprises of houses built in its vicinity.

Part of the reason behind its success has to go to the ideal location of the Roberto Santiago Manaira Shopping Mall, in between the city center and the beaches on the north coast of Joao Pessoa. Santiago had the vision and foresight to see the 280 stores and all 75000 square meters of Gross Lettable Area receiving the heavy footfalls that they currently do. Visit 12.social.com for more info.

There is no doubt about the fact that in the Manaira Shopping Mall Santiago has a winner all the way. As a matter of fact, it is a textbook example of how luxury and high-end real estate can be leveraged to not only build a successful business but strengthen the economy of an area.

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